INDEPENDENT DESIGN STUDIO · BRANDS, PACKAGING & DIGITAL

INDEPENDENT DESIGN STUDIO · BRANDS, PACKAGING & DIGITAL

Good ideas deserve room to grow.

Sansser is an independent design studio for people building something of their own. We work with new ventures and established businesses on brand identity, packaging, and websites.

The work takes its cues from nature: patient, considered, and built to last.

How this studio runs

The studio runs on three rules.

Written down here so you can hold me to them.

  1. Rule 01

    Every design is tested before approval.

    Identity, packaging, and screens are reviewed at real size, at thumbnail size, and next to the competitors your customers already know. Problems with legibility, hierarchy, recognition, or perceived value are fixed during the project.

    CHECK STANDARD

  2. Rule 02

    The brand is maintained as one system.

    The initial identity is version 1.0. New products, formats, pages, and channel assets are added as documented updates that follow the same design rules.

    SEE HOW

  3. Rule 03

    One launch project at a time. Pricing is published.

    Brand v1.0 is $7,500. Ongoing support is $2,900 per month. One launch project is scheduled at a time.

    PRICING

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Why it matters

Founders fight on four fronts. Three are yours. One is mine.

01

Product

What you make and why it’s better

You + Your Team

02

Operations

Supply, process, and delivery

You + Your Ops

03

Growth

Channels, sales, and reach

You + Your Market

04

Differentiation & Trust

Looking worth it before anyone reads a word

This one is Mine

01

Product

What you make and why it’s better

You + Your Team

02

Operations

Supply, process, and delivery

You + Your Ops

03

Growth

Channels, sales, and reach

You + Your Market

04

Differentiation & Trust

Looking worth it before anyone reads a word

This one is Mine

01

Product

What you make and why it’s better

You + Your Team

02

Operations

Supply, process, and delivery

You + Your Ops

03

Growth

Channels, sales, and reach

You + Your Market

04

Differentiation & Trust

Looking worth it before anyone reads a word

This one is Mine

The Three-Second Standard

The acceptance test brand design never had.

Your brand is tested at thumbnail size and next to three relevant competitors, in the place customers will actually see it. The review covers legibility, category visibility, recall, recognition, and expected price. Respondents are screened to match your intended customer.

RUNNING T-01 · THUMBNAIL
T-01
320px
T-01

Thumbnail

120 pixels wide. The size your brand gets judged at in a feed or a search result. Drag it down and see what’s left.

RUNNING T-01 · THUMBNAIL
T-01
320px
T-01

Thumbnail

120 pixels wide. The size your brand gets judged at in a feed or a search result. Drag it down and see what’s left.

THE TERMS

THE TERMS × THE TERMS × THE TERMS ×

The test is part of the contract.

The contract sets out the test method, comparison set, respondent criteria, pass threshold, and revision process. The final payment is due only if v1.0 meets the agreed threshold. All test results are shared with you.

The Three-Second Standard

The acceptance test brand design never had.

Your brand is tested at thumbnail size and next to three relevant competitors, in the place customers will actually see it. The review covers legibility, category visibility, recall, recognition, and expected price. Respondents are screened to match your intended customer.

RUNNING T-01 · THUMBNAIL
T-01
320px
T-01

Thumbnail

120 pixels wide. The size your brand gets judged at in a feed or a search result. Drag it down and see what’s left.

THE TERMS

THE TERMS × THE TERMS × THE TERMS ×

The test is part of the contract.

The contract sets out the test method, comparison set, respondent criteria, pass threshold, and revision process. The final payment is due only if v1.0 meets the agreed threshold. All test results are shared with you.

Rule 02, in practice

What a versioned brand looks like.

New products, formats, pages, and channel assets are added to the existing system. Each update records what changed and which files were replaced.

v1.0.0FOUNDATION

Launch

Identity, brand system, 3 products, launch assets. Shipped after passing the Standard.

v1.1.0MINOR

Line extension

Two new products slot into the architecture. Zero drift from v1.0.

v1.2.0MINOR

Channel release

Marketplace and web adaptation system: hero image, supporting content, landing pages. Tested at thumbnail size first.

v1.3.0PATCH

Offer refresh

New messaging, new creative, same brand. The Standard runs again, against the current grid.

v2.0.0MAJOR

The rebrand you won't need for years

Because nothing eroded on the way here.

v1.0.0FOUNDATION

Launch

Identity, brand system, 3 products, launch assets. Shipped after passing the Standard.

v1.1.0MINOR

Line extension

Two new products slot into the architecture. Zero drift from v1.0.

v1.2.0MINOR

Channel release

Marketplace and web adaptation system: hero image, supporting content, landing pages. Tested at thumbnail size first.

v1.3.0PATCH

Offer refresh

New messaging, new creative, same brand. The Standard runs again, against the current grid.

v2.0.0MAJOR

The rebrand you won't need for years

Because nothing eroded on the way here.

Ongoing support covers these updates. The same designer maintains the identity, packaging, website, and current files.

Engagements · Rule 03

Pricing

New brands start with Brand v1.0. Existing brands start with an audit. The retainer is available after either.

First · The launch project

Brand v1.0

$7,500

Fixed

4–6 weeks · One launch at a time · Standard guarantee applies

Positioning and category review

Brand identity

Packaging system and first-SKU design

Print-ready files and agreed launch assets

Review through the Three-Second Standard

Working files and brand guidance

First · The launch project

Brand v1.0

$7,500

Fixed

4–6 weeks · One launch at a time · Standard guarantee applies

Positioning and category review

Brand identity

Packaging or website system and first product design

Print-ready files and agreed launch assets

Review through the Three-Second Standard

Working files and brand guidance

Already launched? You start with the audit. The Standard runs on your current brand and the results decide whether you need a refresh or a rebuild.

Then · The release schedule

Retainer

$2,900

per month

Limited seats · After a project together · Pause anytime

New SKUs and line extensions

Campaign, email, and social assets

Amazon and retail adaptations

Updates to brand and packaging guidance

Quarterly changelog and file maintenance

Review of supplier-produced design work

Then · The release schedule

Retainer

$2,900

per month

Limited seats · After a project together · Pause anytime

New products, services, and line extensions

Campaign, email, and social assets

Web, retail, and marketplace adaptations

Updates to brand and packaging guidance

Quarterly changelog and file maintenance

Review of partner-produced design work

The monthly priorities and expected workload are agreed at the start of each billing period.

Then · The release schedule

Retainer

$2,900

per month

Limited seats · After a project together · Pause anytime

New SKUs and line extensions

Campaign, email, and social assets

Amazon and retail adaptations

Updates to brand and packaging guidance

Quarterly changelog and file maintenance

Review of supplier-produced design work

Questions before you start? hello@sansser.com | Replies within one business day.

FAQ

The questions you'd ask on the call anyway.

How do you test a brand remotely?

Respondents come from online research panels, screened to match your actual customer. They see your brand next to its closest competitors at real sizes on real screens. You get the raw results, not a summary.

I already have a brand. Is this only for launches?

No. Existing brands start with the audit. The Standard runs on your current identity and shows where it wins and where it loses trust. The fix ships as a refresh (v1.x) or a rebuild (v2.0). The retainer is open after either.

Can I skip the identity and just get packaging or a website?

Sometimes. If your identity passes the audit, yes. If it fails, packaging or a website built on it will fail the Standard too. The audit shows that before serious money is spent.

Who owns the files?

You do. Everything, including working files, on final payment. Your brand should never be held hostage by its designer.

Still got questions?

FAQ

The questions you'd ask on the call anyway.

How do you test a brand remotely?

Respondents come from online research panels, screened to match your actual customer. They see your brand next to its closest competitors at real sizes on real screens. You get the raw results, not a summary.

I already have a brand. Is this only for launches?

No. Existing brands start with the audit. The Standard runs on your current identity and shows where it wins and where it loses trust. The fix ships as a refresh (v1.x) or a rebuild (v2.0). The retainer is open after either.

Can I skip the identity and just get packaging or a website?

Sometimes. If your identity passes the audit, yes. If it fails, packaging or a website built on it will fail the Standard too. The audit shows that before serious money is spent.

Who owns the files?

You do. Everything, including working files, on final payment. Your brand should never be held hostage by its designer.

Still got questions?

LAST UPDATED Jul 1, 2026
Published Weekly

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Your idea deserves room to grow.

30 minutes, one call. The price is already on the page, so we spend the time on your brand.

or just mail : hello@sansser.com

Your idea deserves room to grow.

30 minutes, one call. The price is already on the page, so we spend the time on your brand.

or just mail : hello@sansser.com

  • IDENTITY

    IDENTITY

  • PACKAGING

    PACKAGING

  • WEB

    WEB

  • STRATEGY

    STRATEGY

  • NAMING

    NAMING

  • TYPOGRAPHY

    TYPOGRAPHY

  • SYSTEMS

    SYSTEMS

  • MOTION

    MOTION

  • CAMPAIGNS

    CAMPAIGNS

Sansser is an independent design studio working across brand identity, packaging, and websites. For founders, businesses, and organisations of every kind.

Sansser v1.0.0

Sansser v1.0.0

hello@sansser.com

hello@sansser.com

© 2026 Sansser | Design Studio

© 2026 Sansser | Design Studio